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Jeff Nicoll

Jeff Nicoll is the Director of Sales at Avidex, where he leads go-to-market efforts around the Avidex healthcare solutions portfolio and the national healthcare sales organization. Jeff leverages over 15 years of sales leadership and strategic growth, and has held executive sales leadership roles at organizations such as SMART Technologies and ScanSource, prior to joining Avidex. Jeff works with healthcare and enterprise customers to ensure Avidex solutions solve the complex challenges many face with the ever changing technology landscape.

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3 min read

From Point Solutions to Integrated Ecosystems: Rethinking the Role of the Patient Room TV

Patient room technology has evolved steadily over the past several decades as hospitals responded to changing patient expectations, clinical workflows, and care delivery models. Much of that progress was driven by immediate needs, resulting in the...

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3 min read

Beyond the Bedside: How AV Technology Is Becoming Part of Healthcare IT Strategy

Healthcare IT strategy has historically focused on Electronic Medical Records (EMR), cybersecurity, and core clinical systems. While those areas...

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