When most people think of a hospital or a medical facility, the first thing that comes to mind is not design. However the modern healthcare facility is no longer permeated by sterile white walls, industrial grade linoleum floors, and stainless steel sinks as its primary design cues. Design is now an integral part of healthcare. If you don’t believe me, take a look at modern waiting rooms and patient rooms. They utilize soothing colors, cutting edge materials, and innovative technology to soothe anxiety and provide comfort to their patients and their visitors.
Design has even permeated places like radiology rooms. GE Healthcare has a whole division dedicated to design, creating environments like adventure rooms in children’s hospitals that make nerve racking procedures like MRIs more palatable for children.
However, design in healthcare today doesn’t stop at the doorway of the “rooms” within the facility, but extends into the hallways, passageways, and breezeways that connect all the areas as well. Nowhere is this design more important than in the category of wayfinding.
Wayfinding includes traditional environmental signage, like the color coded signs that depict room numbers and room types and also includes digital wayfinding and technology design as well. A properly designed wayfinding system will utilize both the analog and digital counterparts and is key in creating comfort in a foreign environment.
An investment in good wayfinding can greatly reduce anxiety for both visitors and patients, assuring that family and friends can be connected as quickly and as easily as possible in what is typically an already stressful situation.
Here are 3 opportunities for using technology in your wayfinding design to provide exceptional experiences to your patients and their friends and families.
- Interactive Kiosks- Go to any mall in America and you’ll find a Directory with a “you are here” star denoting your location as well as the locations of every store in the mall. An interactive kiosk in your healthcare facility takes that concept and kicks it up a notch. Visitors can come into the facility, approach the kiosk and search for their loved one by name, locate their room, and then get directions to that part of the facility based on their current location. If your facility also utilizes a patient tracking system, data from that system can also be leveraged to let visitors know that the patient may be in a different location or unavailable during testing etc.
- Digital Signage- Healthcare facilities are already using traditional environmental signage to denote departments, floors, specialties, etc within their facilities, as well as note room numbers and designations. Given that, what is the advantage of utilizing a digital signage system? Small displays outside each patient room can denote the patient’s name so that visitors find them easier. Signs in hallways or above departments can be changed easily to accurately describe the current use of the space. Upcoming events, department schedules, and other important information can all be updated to inform patients, staff and visitors about important events.
- App Based Navigation- Healthcare facilities like the Mayo Clinic are also leveraging personal devices in their wayfinding. Specialized mapping apps that utilize location services in the devices can give visitors and patients a turn by turn walkthrough of the facility, assuring they reach their destination as intended. The app also extends beyond the clinic to help users find accommodations and restaurants during their visit to the facility.
As you can see, adding a digital component to wayfinding can add flexibility and detail that environmental signage cannot easily offer. The digital component is meant to supplement traditional signage or volunteer and staff assistance, not replace it. Technology design doesn’t stop at the waiting or patient room, it extends to every passage way of the facility. A properly implemented digital wayfinding system can reduce anxiety and frustration for patients and visitors and increase overall patient satisfaction, which is always a good thing.
Avidex AV is revolutionizing the way healthcare facilities and doctors are delivering care. Their 20 years of experience is being leveraged to drive down the cost of care while promoting positive healthcare outcomes. Is your organization looking for a new kind of technology partner? Connect with one of our Account Executives today to learn more.
About Carey Cox
Carey Cox has spent his 17 year career in various roles within the health care industry including sales, consulting, and operations management. Carey has been involved in a number of capital system sales roles including life safety, infant security, audio-visual, and clinical education. He had operational oversight of two Baylor pain management centers and served on various committees for Baylor Health Care System in Dallas. His internal knowledge of health care operations, his leadership experience and his ability to build and strengthen relationships give him a unique insight into clinical workflow and process throughput. Carey holds a Master’s Degree in Health Care Administration and also volunteers in a mentoring program for young adults entering into the workforce. During his tenure at TeleHealth Services, he has been instrumental in expanding the TeleHealth footprint in Dallas-Ft Worth (Methodist Health System) and Houston (CHI St. Luke’s Health and Memorial Hermann) health care markets.