Tag Archives: AV and Healthcare

The AV Advantage in Healthcare

Why is healthcare one of the fastest growing markets for AV technology?  Nowhere is it more critical for people to share, learn and apply information.  As most know, AV is short for audiovisual or audio video. It includes a wide range of technologies including; video conferencing, telemedicine, digital signage and wayfinding, telehealth, video streaming/recording/archiving/on-demand, audio reinforcement, collaboration systems, and control. All of these are used to meet, train, communicate, collaborate, review and share information in person and through the use of technology. Hearing, seeing and understanding this information transaction is key to the successful exchange of information whether it be secure patient information, or the latest development in cancer treatment. AV technology done right can speed up the process and save time, cut cost and improve lives.

AV applications and technological innovations for healthcare are happening at a phenomenal rate.  Telehealth, computerized simulation systems and cloud-based solutions are just a few of the hottest developments in the high-tech healthcare pipeline.  It is hard for healthcare providers keep abreast of AV innovations so that they can better serve their patients, improve efficiencies, and run their businesses.  Here are several AV trends that are impacting healthcare today.

Healthcare is Reaching Out to Underserved Markets and Areas:  Government is continuing to fund the use of telemedicine, and now telehealth to serve rural residents.  Similarly, hospitals are finding better ways to deliver care to patients in their homes (i.e., outpatient services via video consultation).  However, the multiplicity of end-user videoconferencing formats presents many challenges.  Cloud-based solutions can solve issues of video interoperability, which is important not just when it comes to connecting care facilities and consumers, but also for linking medical training programs to hospitals.

AV and Training:  AV is an ideal adjunct in the medical education process.  Video is often used to help simulate and analyze training sessions.  In a somewhat similar vein, many medical schools are experimenting with the use of video games to supplement the teaching process.  The gamification of education has proven successful with the military and the aviation industry.  According to Jeffrey Taekman MD., there is evidence to suggest that simulation-style learning is better than the traditional lecture and listening method.

AV and Automated Management:  AV technology can be used to automate and manage many healthcare facilities from one central location.  Radio frequency identification tags, electronic scanners for tracking equipment, and control management software allow organizations to monitor the location and status of equipment, no matter where it is on the network.

AV in healthcare is a lot more than using Skype to have a virtual consultation.  Remote and virtual attendants, wayfinding, digital signage, skills based routing and medical kiosks are just a few of the ways video technology is enhancing the delivery of healthcare.  However, the technology needs to be customized to the needs, not just of healthcare consumers, but to the unique requirements of the organizations that deliver medical education and services.  AV companies that know the medical field can help health providers ascertain what technological systems will best meet their needs and how to implement those solutions.


#1:  http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/31945.htm

#2: http://www.healthcareitnews.com/news/usda-awards-millions-telemedicine

#3: https://www.aamc.org/newsroom/reporter/june2011/250894/games.html

Bob Higginbotham

About Bob Higginbotham

Bob Higginbotham, CTS-I, CTS-D, is the Avidex National Manager of Healthcare AV. Bob has spent his 30 year career in leadership positions in the AV industry including extensive design and build work in healthcare facilities. He owned and operated a successful AV business in Texas with multiple offices in several cities where he managed a staff of over 100 employees. Bob has served as a technical consultant for a major AV manufacturer, led the technical sales team for a national video conferencing provider and provided technology auditing services for several private education facilities. He has a unique working knowledge of audiovisual technology as well as multiple certifications in audio engineering, acoustics, AV design, CQT system commissioning and video transmission systems. Bob holds a BA in communications and has recently served as board chair for a large private school. He brings his years of technical knowledge and leadership experience to Avidex where he leads the national healthcare AV team. Contact Bob at bobh@avidexav.com